Marketing Manager - North American Growth and Market Intelligence

Location: Open to candidates based in the Americas

The Project

As part of NTConsult's Marketing team, you will be responsible for building the market intelligence engine behind our growth in North America.

Your mission will be to identify market opportunities, assess competitors, validate positioning hypotheses, and translate market insights into actionable strategies that support our commercial expansion.

You will work closely with the CMO, CEO, and North American commercial and operations leaders, helping the company determine where to compete, which offerings to prioritize, and how to generate a measurable pipeline of qualified opportunities with North American banks and financial institutions.

This is a strategic, hands on role for someone who combines analytical thinking, market knowledge, business acumen, and the ability to influence executive decisions.

Key Responsibilities

• Research the North American market, analyzing competitors, market size, customer segments, positioning, and purchasing drivers for each business offering.

• Monitor competitors and industry benchmarks, including nearshore and staff augmentation providers, as well as Brazilian and Latin American technology companies expanding into the US market.

• Define, together with the CMO and leadership team, ideal customer profiles (ICPs), priority segments, and strategic target accounts, recommending where to focus or discontinue commercial efforts.

• Contribute to the development and positioning of NTConsult's offerings, translating technology capabilities, expertise, and case studies into relevant business value propositions for each market segment.

• Design and execute structured market validation initiatives, defining target audiences, messaging, channels, success criteria, budgets, and timelines.

• Measure market experiments and campaign performance, recommending whether to scale, adjust, or discontinue initiatives based on results.

• Analyze acquisition and conversion channels, including ABM, events, outbound, partnerships, referrals, and digital channels, recommending where to concentrate resources and investments.

• Guide Account Based Marketing (ABM) strategies, including target account selection, buyer personas, messaging, and engagement approaches.

• Recommend participation in strategic industry events, defining objectives, target audiences, and follow up plans based on market relevance and expected returns.

• Work with Content, Design, and SEO teams to align marketing initiatives with North American market needs and ensure consistency across the website and communication channels.

• Provide market intelligence to support the definition of future commercial hiring needs and market expansion strategies.

• Track and report North American marketing performance to the CMO, including pipeline contribution, experiments, investments, and return on initiatives.

• Proactively present market insights, opportunities, and strategic recommendations to executive leadership.

Requirements

• Market Intelligence and Growth: Experience in B2B roles involving market intelligence, product marketing, go to market strategy, or growth, with a strategic focus beyond campaign execution.

• North American Market Experience: Previous involvement in market entry, expansion, or growth initiatives for technology companies in the United States.

• Financial Services Experience: Experience in technology marketing or market development targeting banks and financial institutions, fintechs, payment processors, or banking software providers.

• Financial Services Knowledge: Familiarity with core banking, cards, payments, onboarding, KYC, and lending solutions.

• Market Research and Product Marketing: Experience with competitive analysis, ICP definition, market sizing, positioning, and value proposition development.

• Experimentation and Growth Mindset: Experience designing, executing, and measuring go to market experiments, using data and market evidence to validate hypotheses and guide business decisions.

• B2B Enterprise Environment: Experience connecting market intelligence to qualified pipeline generation in complex B2B sales environments, including ABM and demand generation strategies.

• Executive Communication: Strong critical thinking and the ability to challenge assumptions, communicate insights, and defend recommendations with C level executives and senior leadership.

• Analytical and Hands on Execution: Ability to independently conduct research using primary and secondary sources and translate complex information into actionable business recommendations.

• Fluent English: Excellent spoken and written English, with the ability to develop market relevant content and communicate professionally with US clients and stakeholders.

Nice to Have

• Knowledge of the North American banking landscape, particularly mid tier banks, regional banks, and community banks, including their business models and industry ecosystem.

• Experience with market intelligence and competitive analysis tools, intent data platforms, LinkedIn Sales Navigator, and CRM systems such as HubSpot or Salesforce.

• An established professional network within the US financial services ecosystem.

• Portuguese language skills.

About NTConsult

NTConsult: Orchestrating technology to move businesses forward.

NTConsult is a global technology company with over 20 years of experience delivering business critical digital solutions, end to end integration, and technology orchestration at enterprise scale.

We foster the personal and professional growth of our people through a collaborative culture built on autonomy, career opportunities, and meaningful projects that create real impact.

Learn more about us:

www.ntconsult.com.br

www.ntconsultcorp.com